New The North Face Cole Navin Collection

New from The North Face is the Cole Navin Collection of urban inspired riding gear with roots in tricks done on the frozen features of chilly Minnesota. As the images show, Cole busted his board but not his new Dragline jacket and bib testing the range on home turf. Or rather home icy concrete ..

TNF put it like this, “Bridging the gap between riding in the city and on the mountain, this collection has been created with The North Face athlete Cole Navin, diving into his creativity and passion for multimedia collage, hand in hand with his talent for snowboarding.

Cole Navin is both a snowboarder and artist, merging his riding with his own creative lens. His collage art, his snowboarding, and his style of dress are all an extension of his personal creativity. This is not new to the snowboarding world and continues to remain true amongst the core riders. The collection embodies this with creative expression and crossover apparel, with the iconic style of The North Face.

For those who don’t want to be boxed in by labels, from snowboarding’s inception, freedom of expression has been at the foundation. This is for those who want to break away from cultural norms and make a unique statement.

The Cole Navin Collection features the Dragline Jacket and Bib, and will be available to purchase online, in Flagship stores and from select stockists of The North Face. 

To accompany the campaign, Cole Navin created Minnesota Moment, a short film centred in the frigid streets of Minneapolis.