The North Face Freeride Collection Released and ‘First Fridays’ Comp

The North Face announces the release of its AW24 freeride collection. With many pieces fit for skiers and snowboarders to stay protected from the elements on the slopes this winter, the standout is the Lift Collection.

Lift Collection

The Lift collection is inspired by The North Face team riders, Erik Leon and Jess Kimura. Not only are they at the top of the snowboard game, but are working hard to make the snowsports community more inclusive. For this reason, the Lift Collection is focused on accessibility through affordability. 

Consisting of the Build Up Pant & Build Up Jacket, the Lift Collection stye blurs the lines of on-mountain and off-mountain gear, and is available in black or a print.

The print was designed in partnership with Jess & Erik focusing on community (note – the hands together print) and expanding our mindset. It is offered at the lowest price point in The North Face snow range.

Opening Snowsports to All

In the spirit of the Lift Collection, this winter The North Face is giving away 30 lift tickets and $7,500 worth of gear to introduce more people to the beauty of snowsports. While there are many barriers to entry including lift ticket prices, education, fear or injury, often a big factor is simply having someone to go with.

Through the First Fridays competition, snow enthusiasts or first-timers have a chance to win two lift tickets and $500 worth of gear – so nothing is holding them back from getting on the slopes.

Nothing beats sharing the joy of snowboarding and skiing with a friend. Enter on the First Friday of each month this winter for your chance to win, and share new experiences and lasting memories.