Grab New Jake Burton Doco DEAR RIDER from 26 Jan

Mark Australia Day in the diary crew – this is one to grab as soon as it’s downloadable downunder: DEAR RIDER, a feature documentary from Red Bull Media House and Emmy®-winning director Fernando Villena, is a celebration of the life and vision of Jake Burton Carpenter (1954-2019), the pioneer who propelled the sport of snowboarding into a global and cultural phenomenon. The film will be available in Australia on digital download from 26 January 2022.

Jake Burton styling in the 1970s
Jake styling in the 70s © www.burton.com

The intimate and revealing documentary features interviews with Jake’s family, friends, and fellow snowboarders, including action sports icons Shaun White, Kelly Clark, and Mark McMorris, as well as a wealth of archival material and home movies. DEAR RIDER pays homage to Jake’s beloved and loyal “riders,” the audience he faithfully addressed every year for decades on the first page of his snowboard company’s catalogs. Acclaimed actor Woody Harrelson, a close friend of Jake’s, narrates catalog passages interspersed throughout the film.
Inspired by the Snurfer, a surfboard-styled strip of wood, Jake created his first snowboard in 1977 as an inexpensive alternative to skiing. From there, he developed increasingly versatile boards while encouraging ski resorts, sponsors, and world-class athletes to take up what the media dubbed “the worst new sport.” By the late 1990s, Jake’s vision had catapulted the punk-infused culture of snowboarding into the mainstream and onto the world stage—the Olympics.

Jake shaping in the early days © www.burton.com


But as Jake and his eponymous company, Burton, thrived in the new century, the entrepreneur battled two very serious health problems: Miller Fisher Syndrome, a rare nerve disorder, as well as cancer, which ultimately claimed his life in 2019. Today, Jake’s memory lives on throughout the snowboarding community, and his wife Donna Carpenter remains at the helm of the family-owned business.

Jake Burton launching a big air in 1981
1981 © www.burton.com.au

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world’s first snowboard company to become a certified B Corporation®. Privately held and owned by Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burton on Instagram.