David Wise becomes a 'athlete-owner' at 4FRNT

Check the new Travel Bible issue out at the end of June for Jodan Cook’s great I/V with David Wise.

Meantime 4FRNT officially announced this week that Pro Team Rider David Wise is now an athlete-owner. 4FRNT and Wise have enjoyed a fruitful two-year partnership. Immediately after becoming a member of the 4FRNT Family David quickly became a valuable teammate by winning X-Games and Dew Tour among other highlights. Continuing into the current season David proved a formidable contender at X-Games with a first place podium in Aspen as well as The Freeskiing Grand Prix in Park City and the FIS Halfpipe World Championship. David joins the ranks with the likes of Wiley Miller, Eric Hjorleifson, Niklas Karlstrom, CR Johnson, Steele Spence, and Vincent Dorion who are all athlete-owners in The Company. 4FRNT is a beacon within the industry because of the athlete owned business model they espouse and continue to provide a platform for professional riders to succeed in their sport through product design, competition, and sponsorship.

About 4FRNT Skis: 4FRNT is a project that was started to form leadership within the ski community by producing the best skis, bindings, poles, and apparel in the marketplace. It began in 2002 during a period when Freeskiing was becoming established yet the products on the market struggled for direction. Rider owned and operated since the beginning, the mission was to attract the sports best riders, provide a platform for them to design signature products and by result, become leaders in the sport and progress the state of Freesking.

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